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  • Writer's pictureBlack Hangar Studios

Industry CEOs Walk Away from Bargaining Table, SAG-AFTRA Stands Strong



The recent developments in the ongoing negotiations between SAG-AFTRA and industry CEOs are a stark reminder of the ongoing struggles faced by performers in the entertainment industry. Despite SAG-AFTRA's earnest efforts to secure fair treatment and compensation for its members, it appears that industry executives have decided to walk away from the bargaining table, effectively prolonging the stand-off.


This turn of events is deeply disheartening, especially as SAG-AFTRA has shown a commitment to negotiating in good faith. Even more disconcerting is the fact that the industry CEOs' latest offer falls below their initial proposal, creating an atmosphere of uncertainty and frustration among union members.


At the heart of this dispute are critical issues that directly impact performers and the entertainment industry as a whole. SAG-AFTRA has been fighting to protect its members from the growing threat of artificial intelligence replacing human performers. This concern is not unfounded, as AI technologies have shown their capability to replicate and replace actors in various contexts.


Furthermore, the union is advocating for fair wages that keep up with inflation, an essential consideration to ensure that members can maintain a decent standard of living in an increasingly expensive world. SAG-AFTRA's goal is to secure a reasonable share of the substantial revenue generated by the hard work and talent of its members, who are the lifeblood of the industry.


In response to the industry CEOs' unwillingness to engage in productive negotiations, SAG-AFTRA remains committed to its members' interests. The union has made substantial concessions and presented a reimagined revenue share proposal that could be implemented at a relatively low cost for the companies involved. Unfortunately, these proposals have been met with rejection and a lack of meaningful counters.


The industry CEOs have also resorted to questionable tactics, such as misrepresenting the cost of SAG-AFTRA's proposals to the press, inflating numbers by a staggering 60%. They have similarly failed to address concerns about AI usage, demanding consent from performers on their first day of employment for the use of their digital likenesses in massive cinematic universes or franchise projects.


Despite the challenges posed by industry leaders, SAG-AFTRA remains resolute in its commitment to the well-being of its members. The union stands strong, emphasizing the importance of solidarity and unity among its ranks. They call on members to participate in picket lines and solidarity events, ensuring that their voices are heard loud and clear.


SAG-AFTRA's message is clear: They will continue to stand firm, no matter how long it takes. The struggle for fair treatment and compensation for performers in the entertainment industry is far from over. As they aptly put it, "One day longer. One day stronger." The union is determined to achieve a resolution that upholds the rights and interests of its dedicated members.

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